Few Alpine locations can boast such a high concentration of famous and extraordinarily beautiful mountains as Cortina d’Ampezzo. For this reason it has always been defined as “the pearl of the Dolomites”. For the new Montura store in the historic center of Cortina I designed a symbolic illustration that encloses the Ampezzo valley in one of the emblematic elements of outdoor clothing: the zipper. The small town stands out against the dizzying walls of Mount Cristallo, a place of the heart protected by responsible and slow mountain living.