Montura is an Italian brand specialized in technical outdoor apparel and equipment, known for combining performance-driven design with a strong visual identity rooted in mountain culture, climbing, and exploration.

For a special branded sticker collection distributed through Montura stores and events, I developed a series of illustrations inspired by Alpine iconography and outdoor visual culture. Familiar symbols of the mountain environment were reinterpreted through a contemporary and playful visual language, blending technical references with a pop-inspired aesthetic.

The project was characterized by a bold color palette influenced by 1980s graphics and outdoor heritage, using vivid contrasts and simplified forms to create a fresh and recognizable identity for the collection. Designed as collectible graphic objects, the stickers were conceived to strengthen the brand’s connection with its community while translating the spirit of the outdoor world into a more expressive and contemporary visual system.